The barber event with passion for the profession

Don't miss BaberSociety Live on 25 June 2017 at the Westergasfabriek exhibition centre in Amsterdam! It's a unique trade event where barbers meet, share knowledge and gain inspiration. 


The barber event with passion for the profession

Don't miss BaberSociety Live on 25 June 2017 at the Westergasfabriek exhibition centre in Amsterdam! It's a unique trade event where barbers meet, share knowledge and gain inspiration. 

A passion for Barbering

BarberSociety Live 2017 is a unique 'barbers-only' event. It features a diverse mix of shows, seminars and product presentations from industry-related and lifestyle brands aimed at barbers. This second edition will take place on Sunday, 25 June 2017 at the Westergasfabriek exhibition centre in Amsterdam. It's the not-to-be-missed event for barbers from across Europe and beyond! 

What did participants say about the first edition in 2016?



Highlights 2016

Want to get an idea of what to expect from the 2017 edition? Check out the BarberSociety Live 2016 photos or aftermovie! 

Yes, the BarberSociety Live Aftermovie! A BIG thank you to our exhibitors and visitors. Hope you all enjoyed the first edition of BarberSociety Live as much as one of our visitors in the movie: "it's absolutely fucking brilliant!" Watch it!

BarberSociety Facebook community

The BarberSociety Live event is the ‘live’ experience presented by the BarberSociety’s private social network for barbers & barber shops on Facebook. With approximately 900 national and international members, it is a leading forum for sharing knowledge on barbering, posting news, uploading professional-related videos, sharing your opinions and asking questions about this specialized field. The perfect place to stay up on all the latest trends throughout Europe!

Are you a barber and not yet a member of the Facebook community? Register now by using the button below. You will then also be kept informed of all the latest news on BarberSociety Live 2017!

Marc van de Hare

"The first edition of BarberSociety Live – the first Dutch trade event for barbers - was such a massive success that we didn’t have to think twice about making it an annual event! I’m delighted that we’ve found an even cooler and bigger venue for the 2017 edition – the Westergasfabriek exhibition centre in the heart of Amsterdam. This means we can let you see and experience even more and have space to invite fellow European barbers to join us. We’re working hard to once again put together a first-rate, inspirational and international programme. All in a laidback setting conducive to ”chewing the fat” about the barbering profession."

Owner of Van de Hare Amsterdam Barbers, 2015 Barbershop of the Year award winner and initiator of BarberSociety and BarberSociety Live.





Enjoy an eclectic range of shows, seminars, demonstrations and a fun and attractive range of the best brands, must-haves and products and tools for barbershops. A day of packed barbering knowledge in a relaxed atmosphere, chilling with fellow European barbers and chatting shop over a few beers, great bites and beats.

Here’s what to expect:

Main Stage

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Gain inspiration at incredible shows of national and international barber talents.


Open Stage

Explore the way of working of barber talents and experiment together with them. So, bring your tools & skills!

Seminar Space

Raise your knowledge with an informative program of talks and presentations.

Main Stage


Chris Foster is an inspiring personality with an impressive track record in the barber industry in England. Chris is the owner of The Foss Academy where prestigious courses are given for men’s hairdressing. Together with Aaron Williams, trainer at ‘The Foss Academy’ they will show their ‘BBA Kings Row Collection’. Chris will keep you informed of the program during a great part of the day in his very own energetic way. 

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Aaron Williams, educator at The Foss Academy, works alongside Chris Foster, providing the highest level of male grooming education on platforms at national and international shows. In 2016, Aaron became the Artistic Director at the UK’s number one barber shop, Barberology. He orchestrated powerful collections and established future trends based on inspiration from films, music and his day-to-day life. Whatever the forum, his passion for the creation of innovative cuts manifests through highly precise and structured variations of fundamental hairdressing techniques. His hairdressing work has been featured in magazines and he has really got his name onto the barbering radar.

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B.O.M.B. Squad

‘Barbers of Modern Britain’, are the first barbering artistic team in the U.K. Introducing three very talented barbers:


· Alan Findlay of ‘Rebel Rebel’(Scotland)


· James Beattie ofBeattie’s Barbers’ (Wales)


· Martin Fox of ‘Scarlet Moon’ (England).


Combined with a passion and love of underground barbering, The B.O.M.B. Squad’s ethos is to evolve and inspire barbering by sharing new skills and techniques. Collectively they push the boundaries to create new trends to inspire a new generation of modern day barbers.

Sid Sottung


After 25 years in the industry, 16 yrs as an educator, and having travelled the globe educating for Vidal Sassoon & a host of other leading industry names, the very experienced UK barber Sid Sottung has fulfilled a lifelong ambition by opening his very own academy ‘the Sid Sottung Academy’ in 2014. During BarberSociety Live he will be presenting his latest collection called "Telekinesis" on stage.


Joost Mulleman (NL) 

By pure interest in the craftsmanship, Joost Mulleman started cutting at the age of 14 year. He traveled the world with comb and scissors to succeed in perfecting male grooming techniques. Now, he educates barbers as creative director and trainer at the barberschool Amsterdam and combines this with giving shows worldwide on behalf of Esquire Grooming. He educates his craftsmanship with passion and love. At BarberSociety Live he will present his methods which combines modern creative techniques with a strong basic of barbering. A gentlemen feeling with a raw edgy twist.

Luigi Scapicchio – Shaving Show (IT)


It is an honour to welcome the Scapicchio family, one of the most ancient barber families still active in the world, at BarberSociety Live. Since 1820, for 5 generations, they hand down the art of old style Italian shaving with straight razor antique. They have developed a unique working style that they will demonstrate at BarberSociety Live on behalf of Proraso/Intervoll.

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American Crew presents an inspiring show based upon their newest collection.


Open Stage

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Sam Wall has won many male grooming awards and is recognised for his distinctive style. Along with working backstage at London Fashion Week (LFW) and London Fashion Week Mens (LFWM) he is continuously featured in national and international magazines, which includes a regular column of his own for a fashion magazine.


Barber Battle Netherlands teaser


Barber Battle is a competition that consists of five categories in which barbers put their expertise into practice to achieve the title "Barber of the Year". During BarberSociety Live, Barber Battle Nederland shows a teaser in the category 'freestyle'.


MENSPIRE presents the revolutionary transition between precision barbering and contemporary hairdressing. A fusion of technical skill and commitment to bridge the gap.

Like they say: “We are a movement of creative consciousness that is undeniably the fastest growing market in the industry that is....Mens hairdressing. Prepare to be inspired, MENSPIRE'D” 
At BarberSociety Live the Menspire education team, represented by Joshua Lamonaca, Charles Gray & Oliver Moorhouse, will show their skills.

Rebel & Rebel


The RAT pack is the educational and creative branch of the Scottish Barbering pioneers 'REBEL REBEL'. The pack has been assembled from the very best of talent from the glasgow barbering giants. The 'Rebel Art Team' or RAT pack main drive is to inspire with its unique brand of barbering..!



Presentation ‘Recognizing hair and scalp problems’

By Carla Uppelschoten, CEO U-Consultancy (Dutch presentation)




Hair and scalp problems occur more often. As a Barber you come into contact with the scalp of customers the whole day and thus you have an important signal function. U-Consultancy offers qualitative dermatology courses under the supervision of the Dutch Association of Dermatology. Barbers who wish to specialize in their field and want to provide good advice to their customers, can follow a dermatology study at U-Consultancy.


During BarberSociety Live, Carla Uppelschoten, Director of U-Consultancy, gives a presentation about recognizing hair and scalp problems.



Presentation ‘From social media storytelling to selling’ 

By Sabrina Naouri, No Fringe (Dutch presentation)


How do you create a content plan for more engagement? What content can you use to generate more reach? How does this contribute to storytelling and how do you make sure it fits within a consistent brand experience? And in what way can social media dialogue contribute to the success of your business?


Sabrina Naouri, No Fringe's content marketing expert, informs you in just half an hour, including the use of hashtags and the latest advertising features of Facebook and Instagram.


Workshop ‘Sharpening authentic straight razor’

By Luigi Scapicchio (English)


One of the ancient active barber families in the world, the Scapicchio family, is an expert in traditional Italian shaving with straight razor antique. At BarberSociety Live, they will give a workshop on how to keep straight authentic razors sharp on behalf of Proraso/Intervoll. So bring your straight razor with you and they'll sharpen it for free!



Venue & hotels

Venue & hotels


Sunday 25 June 2017, 11.00 AM - 6.00 PM

Venue: Zuiveringshal West, Westergasfabriek

Pazzanistraat 37, Amsterdam. 

Click here for directions and parking possibilities.


MINI Countryman Shuttle Service

If you come by car to BarberSociety Live, you better park in Q-parking Westergasfabriek. We have a MINI shuttle service that brings you in style from the parking garage to Zuiveringshal West with the new MINI Countryman. During the event, the MINI Countryman Shuttle drives between Q-parking Westergasfabriek and Zuiveringshal West. In this way you can experience the spacious interior of this new SUV of MINI.

Mircro Step Scooter Service!

Here in Amsterdam we have a lot of bikes. Urban mobility is hot! And so are the scooters of Micro Step! They were kind enough to make a bunch of scooters available at BarberSociety Live for ‘the last mile’ in the Westergasfabriek area, to enable you to take a fun & quick ride to the Zuiveringshal. So, look out for them when you enter the Westergasfabriek area and use a scooter 😀


Hotel deal!

There's not much better than a weekend away in Amsterdam... Canals, culture, beautiful scenery.

Add in a fantastic BarberSociety Live event with a world-class lineup, incredible demonstrations and informative seminars and you have the perfect weekend!

Take advantage of the special BSL deal from Vondel Hotels in the weekend of 25 June. Especially for the barber event visitors, Vondel Hotels offers 10% discount on the best available room rate with code BSL17 in one of the following boutique hotels:

  • Hotel De Hallen
  • Hotel Vondel
  • Hotel Roemer
  • Hotel JL Nº 76

You can book your stay in one of the four hotels and enter the promocode BSL17. The discount is available from Thursday 22 June until Monday 26 June 2017.

Good to know: all four hotels are situated close to Westergasfabriek (the event location) but ‘Hotel de Hallen’ is closest to Westergasfabriek. Take tram 3 (direction Zoutkeetsgracht) and get off at Haarlemmerplein stop. It is a short ten minute walk to the Westergasfabriek. For Hotel Vondel, Hotel JLno76 and Hotel Roemer you can also take tram 3 or tram 10 (direction van Hallstraat) and get off at the end stop. This is also a short ten minute walk.

Vondel Hotels is an exclusive collection of 4-star hotels, luxury apartments and a b&nb, plus two stunning restaurants in Amsterdam. Each property has a simple yet remarkable concept: the creation of extraordinary interiors through an idiosyncratic clash of contemporary art and historical features. For more information:



More hotels

Check more hoteltips via the following websites:


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Joining BarberSociety Live?

BarberSociety Live showcases an excellent mix of mid- to high-end barber-related brands and products and lifestyle brands that match the masculine nature of this event. The brands are chosen based on their quality, innovation, uniqueness and relevance.


More information?

For more information on participating in this event, please contact:
Marc van de Hare: 06 24 204 231,




Main Sponsor: American Crew

More than 20 years ago David Raccuglia created American Crew. Since than American Crew has developed to the ‘Official Supplier to Men’ and a strong partner for Barbers all over the world.


Since 1919 Wahl is ‘Court supplier’ for the professional barber as worldwide leader of clippers and trimmers. Their philosophy: development, improvement and creating opportunities together with the barber.


Affligem is a Belgian Abbey Beer that has been brewed according to unchanged recipe since 1074. This is still happening under the supervision of the abbey, a protected process of passion, dedication, tradition and craftsmanship. Affligem's abbey brew three beers: Blond, Double and Tripel.






Journalists and other media professionals can request an admission card prior to BarberSociety Live. Please send an email to:

Miranda Vlas
06 54 212 432

Press badges are not sent, but will be provided at the entrance.

Press material

For high resolution images or more information about the event, please contact:
Miranda Vlas:, 06 54 212 432.

Print publications 2016





Be part of BarberSociety Live 2017! For more information, please contact:

Marc van de Hare: 0031 (0)6 24 204 231, or


Miranda Vlas: 0031 (0)6 54 212 432,


BarberSociety Live is being organised by Team BarberSociety and is the brainchild of Marc van de Hare. Marc van de Hare is founder of the private Facebook community BarberSociety and is owner of a well known Barbershop in Amsterdam, Van de Hare Amsterdam Barbers. Marc is a very experienced barber, 3rd generation Van de Hare-hair dressers, and works since 29 years in the barber profession. During the Hair Salon Award, Van de Hare Amsterdam Barbers won the 'Barbershop Award' and the 'Award for best hairdresser of North Holland’.